Deputy Prime Minister Chrystia Freeland is facing criticism on social media for her recent comments promoting a new apartment complex in British Columbia as an affordable housing solution for low to middle-income earners in Canada.
Freeland highlighted the Hudson House apartment building, which offers 227 units funded through the government’s Apartment Construction Loan program, in a video shared on the social platform X, noting its spectacular views without disclosing the rental costs.
Contrary to Freeland’s presentation, a glance at Hudson House’s pricing reveals that the cost of living there might not be as accessible as suggested. The building offers micro units of 330 square feet starting at a monthly rent of $1,700.
For those seeking more space, a 630 square-foot one-bedroom apartment is available at $2,680 per month, and a two-bedroom apartment with 816 square feet is priced at $3,315 monthly.
This pricing structure is particularly striking given that Victoria ranks as the fourth most expensive city in Canada, with average rents of $2,030 for one-bedroom and $3,150 for two-bedroom units, according to the latest Zumper rent report. Yet, Hudson House’s prices still exceed these averages, raising questions about its affordability.
Social media users were quick to challenge Freeland’s omission of rental prices in her promotion, with comments reflecting skepticism about the affordability of Hudson House for the demographic Freeland claimed it would benefit.
Critics argued that the pricing was out of reach for most low to middle-income families, with one user stating that the costs were not aligned with what is traditionally considered affordable for such income groups.
Further controversy arose from Freeland’s remarks about the appeal of British Columbia to residents of the Prairie provinces, suggesting that moving to B.C. is akin to an idyllic dream.
These comments were met with backlash, as some felt they demonstrated a disconnect with the realities faced by many Canadians, including the high cost of living in B.C. that has led a significant portion of residents to consider relocating.
A study by Mustel Group found that one-third of surveyed B.C. residents have contemplated moving to another province, with Alberta and Ontario being the top alternatives.
Freeland’s portrayal of Hudson House raises important discussions on housing affordability in Canada and the challenges of accurately addressing the needs of low to middle-income families in high-cost living areas.
Canada Housing Market 
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